“We set the standard”: Steve Collier – Creative Director at Brand Alliance – talks innovation in licensed fashion

Steve Collier – Creative Director at Brand Alliance – on how working across licensed and non-licensed ranges fuels creativity.

Crunchyroll renews and expands partnership with Reemsborko

“Extending our collaboration is a natural progression of our successful partnership,” said Waell Oueslati, Director of Consumer Products at Crunchyroll.

6IXTY8IGHT debuts Chupa Chups collection

The range of apparel spans lingerie to casualwear, all infused with ‘Chupa Chups’ nostalgic charm’.

Beanstalk looks to bring Yvonne Ellen London into stationery, home fragrance, nursery and more

“We look forward to developing new partnerships that add charm and intrigue to the lives and homes of consumers around the world,” said Yvonne Fisher, co-founder and designer at Yvonne Ellen London.

Heinz teams with Walkers for Monster Munch Mayonnaise

The limited-edition launch combines the tangy flavour of Pickled Onion Monster Munch crisps with Heinz’s Mayonnaise.

Renewed deal sees IMG represent 24 Hours of Le Mans through to 2029

“IMG has been making a valuable contribution to the prestige of the 24 Hours of Le Mans brand for over 15 years,” said Stéphane Andriolo, Sales and Marketing Director at Automobile Club de l’Ouest.

Lisle Licensing looks to bring MC Grammar into games, dress-up, magazines and more

“We look forward to building new opportunities that reflect his dynamic presence in education and entertainment,” said Francesca Lisle, Managing Director at Lisle Licensing.

Global Merchandising Solutions signs as worldwide licensing agent for Oasis

“We couldn’t be more excited to work with Oasis to develop a broad merchandise and retail program to celebrate one of the most iconic bands of all time,” said Jens Drinkwater, Head of Licensing at Global.

Magic Light Pictures partners with Products of Change on sustainable package guide

“We have already had wonderful feedback from the licensees who have seen the guide and hope other industry professionals can benefit from it,” said Alex Sanson, Senior Brand Manager at Magic Light Pictures.

Haven to helm licensing push for The Wiggles

“The Wiggles’ TV, music, touring, and YouTube numbers are massive, and they represent core areas of focus as we look to build and strengthen our presence in the US and UK markets,” said Tom Punch, Managing Director at Haven Licensing.

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