Hasbro and Secret Location launch Lite-Brite experience in Las Vegas

“Lite-Brite: Worlds of Wonder is a perfect example of how the spirit of Lite-Brite can be translated to a new and truly immersive experience for fans of all generations,” said Matt Proulx, SVP of Experiences, Partnerships and Music at Hasbro.

Insolit’PROD to launch The Walking Dead experiences across France, Belgium, Luxembourg and Switzerland

“Insolit’PROD is delighted to join forces with AMC to offer series fans an immersive gaming experience highlighting iconic characters and their journeys,” said Insolit’PROD’s Valérie Keller.

Toikido and The Lumistella Company to bring Elf on the Shelf into Piñata Smashlings

“This collaboration represents a significant evolution in how holiday-themed brands can engage digitally,” said Darryl Lai, MD of Toikido US.

Skybound strikes Invincible partnerships across collectibles, action figures and games

“On the licensing side, we are as busy as ever,” said Garima Sharma, VP of Partnerships and Licensing at Skybound Entertainment.

Hasbro teams with Beauty Creations Cosmetics for My Little Pony collection

The 14-piece collection marks the first-ever licensed range from Beauty Creations Cosmetics.

Hasbro’s Matt Proulx discusses PEPPA PIG’s Location-Based Experiences, music and more

As the brand turns 20, Matt Proulx invites us to Jump In on all things PEPPA PIG.

The Point.1888 signs as UK licensing agent for Dog Man and Cat Kid Comic Club

“We are massive fans of these incredible graphic novels,” said Katie Wilkinson, Commercial & Strategy Director at The Point.1888.

IMG to helm global licensing push for McDonald’s

“From buzzy fashion ranges to one-of-a-kind collaborations, every launch is sure to resonate with global audiences in a way that only McDonald’s can,” said Ricky Yoselevitz, Senior Vice President of Licensing at IMG.

Miraculous Corp details raft of food and drink deals for Miraculous

“These latest agreements provide fans with a range of nutritious and hydrating beverages and meals, along with delightful treats for a little indulgence as part of a balanced diet,” said Lisa K. Foster, Sr. Vice President, Licensing, North America at Miraculous Corp.

Global Bluey demand “continues to soar”, says BBC Studios

The company has detailed an expansive slate of deal renewals and fresh partnerships for Bluey.

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