Cloudco Entertainment details wave of Care Bears partnerships across fragrance, apparel, games and more

Cloudco Entertainment has detailed a wave of new licensing partnerships for Care Bears.

Scentsy is bringing the brand into living rooms through home fragrance, Londontown and Burst Oral Care extending it into daily beauty rituals, while Casetify is on board for tech accessories.

Elsewhere, Legend Brands/Gina Group, Rufflebutts and Whatever! Makes You Happy are expanding the brand’s apparel offering across women’s, children’s and lifestyle fashion. Blue Sky Studios is on board for stationery and everyday essentials, Sunnydays and Gemmy will have seasonal and gifting covered, while Relatable will be launching Care Bears games.

“What makes this moment so exciting is that Care Bears is winning on two fronts simultaneously, in pop culture and in licensing,” said Robert Prinzo, Head of Global Licensing at Cloudco Entertainment.

“The cultural pull is what attracts the quality of partners we’re announcing today. After nearly 45 years, this kind of energy is extraordinary and shows us that the best is still ahead.”