Cloudco

“How far we let a partner push it always comes back to that same question: Does the emotional logic hold?” In conversation with Carlos Villagra, Cloudco Entertainment’s Head of Creative.

“The strength of RTL’s ecosystem gives us a unique opportunity to introduce Care Bears through multiple content touchpoints,” said Sean Gorman, President at Cloudco Entertainment.

“As we head into our 45th anniversary year, Care Bears is resonating more strongly than ever, and partnerships like this one with LPP are a testament to that,” said Bethan Garton, Retail Development Director, International at Cloudco Entertainment.

“What makes this moment so exciting is that Care Bears is winning on two fronts simultaneously, in pop culture and in licensing,” said Robert Prinzo, Head of Global Licensing at Cloudco Entertainment.

Charlotte Payne – Vice President, International Licensing at Cloudco Entertainment – discusses the importance of location-based entertainment to the Care Bears brand.

“Benetton is a longstanding fashion brand rooted in colour and self-expression, much like Care Bears’ nearly 45-year legacy,” said Charlotte Payne, VP of International Licensing at Cloudco Entertainment.

“Care Bears has been loved by fans for nearly 45 years, and the momentum we’re seeing in publishing shows just how much potential there is for the brand today,” said Katie Wilkinson, Licensing Lead for Publishing, Cloudco Entertainment.

“This collection really captures what makes creative collaboration so special,” said Robert Prinzo, Head of Global Licensing at Cloudco Entertainment.

“This collaboration brings two legendary properties together in a way that feels both meaningful and emotionally true to who they are,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment.

“It starts with a conversation about what the world might need right now”: Cloudco Entertainment’s Carlos Villagra talks Care Bears.