Benetton readies Care Bears collection

Italian agency Maurizio Distefano has brought Cloudco Entertainment and Benetton together for a Care Bears collaboration.

The range spans t-shirts and sweatshirts designed for kids (1-6 years) and juniors (7-14). It will be available in Benetton stores from spring/summer 2026.

“Benetton is a longstanding fashion brand rooted in colour and self-expression, much like Care Bears’ nearly 45-year legacy,” said Charlotte Payne, VP of International Licensing at Cloudco Entertainment.

“This collaboration brings those shared values together in a bright, playful collection that feels timeless and fresh for all generations to enjoy.”

Maurizio Distefano, President of Maurizio Distefano, added: “We are thrilled about this new collaboration and confident that the collection will be a great success, meeting the expectations of parents and children who love Care Bears and appreciate Benetton’s style and quality.

“This partnership marks an important milestone for the brand in Italy and globally, bringing together two pop culture icons in a fashion offering that will delight and entertain.”