IMG Licensing to handle STUDIOCANAL licensing rights for location-based entertainment and experiences

IMG Licensing will handle the worldwide licensing rights for STUDIOCANAL’s location-based entertainment and experiences.

Under the strategic agreement, IMG will represent STUDIOCANAL’s content library – which includes IP like Terminator 2, Rambo 1,2 and 3, and Evil Dead – to develop immersive, innovative and experiential attractions around the world.

“We are thrilled to partner with IMG Licensing to expand STUDIOCANAL’s presence in the rapidly growing location-based entertainment sector,” said Valerie Rolandez-Barrios, SVP IP Licensing & Partnerships at STUDIOCANAL.

“IMG’s deep expertise and global reach make them the ideal partner to bring our iconic films and characters to life through meaningful, high-quality experiences for audiences everywhere.”

Tim Smith, Senior Vice President, IMG Licensing, added: “Amid the accelerating global appetite for immersive, experience-driven engagement, STUDIOCANAL’s rich and expansive portfolio presents a compelling foundation for the development of sophisticated location-based entertainment rooted in globally resonant intellectual property.

“We are excited to translate these narratives beyond the screen into thoughtfully conceived, real-world environments that not only captivate audiences but also cultivate enduring brand equity.”