Renewed deal sees IMG represent 24 Hours of Le Mans through to 2029

“IMG has been making a valuable contribution to the prestige of the 24 Hours of Le Mans brand for over 15 years,” said Stéphane Andriolo, Sales and Marketing Director at Automobile Club de l’Ouest.

Angry Birds game mode lands at Toptracer Ranges

“Angry Birds is yet another exciting step forward in our mission to revolutionise the range experience,” said Scott Blevins, General Manager of Toptracer.

IMG to helm licensing push for Fall Guys in EMEA and Brazil

“IMG is a global licensing agency whose reputation and results precede it, and with good reason,” said Fée Heyer, Head of Global Licensing & Partnerships at Devolver Digital.

IMG brings Esquire into fragrances with Michael Malul

“Our readers have an insatiable appetite for stories about men’s fragrance and grooming, and we’ve been talking about developing men’s fragrances for years,” said Michael Sebastian, editor-in-chief of Esquire.

Vineyard vines debuts Jeep apparel collection

“Vineyard vines and its ‘good life’ ethos expresses a dimension of the Jeep brand’s qualities and its ‘Go Anywhere, Do Anything’ spirit,” said Kim Adams House, Head of Licensing, Merchandising and Multicultural Marketing at Stellantis.

Stancé teams with UFC for Conor McGregor designer toy

“Our mission, together with UFC, is to create something truly special, new, and limited for the serious UFC fan,” said Shaun Sakdinan, Founder of Stancé.

Budgy Smuggler debuts TfL trunks

“We’re so excited to link up with an iconic part of the London lifestyle and culture in TfL,” said Adam Linforth, Budgy Smuggler’s Chief Smuggler.

Anti Social Social Club debuts Le Mans collaboration

“Our brand is known the world over, and this collaboration is perfectly in keeping with that tradition,” said Stéphane Andriolo, Client and Event Director of the Automobile Club de l’Ouest.

Loyalty Brand Products launches Norman Rockwell accessory collection

The range spans neckties, scarves, cufflinks and pocket squares featuring Rockwell’s art.

IMG to helm global licensing push for McDonald’s

“From buzzy fashion ranges to one-of-a-kind collaborations, every launch is sure to resonate with global audiences in a way that only McDonald’s can,” said Ricky Yoselevitz, Senior Vice President of Licensing at IMG.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.