IMG

IMG Asia’s Miki Yamamoto discusses bringing Tetris into gummies, apparel, cosmetics and more.

“The combination of this iconic brand with the academic rigour and student engagement that teachers rely on from Legends of Learning is going to be revolutionary,” said Dr. Vadim Polikov, CEO and co-founder of Legends of Learning.

“Working with such a recognised leader in this field will help us reach new markets and engage with new audiences, such as licensed products for children,” said Ellen Sankey, Brand Licensing Manager at TfL.

“With a Roblox video game, an animated series and a range of consumer products already locked in before its official launch, Piñata Smashlings is on track to become the next blockbuster gaming and children’s brand,” said Adam Steel, Senior Director of Licensing at IMG.