We sit down to discuss refreshing retro brands with Wigwam’s Debs Southwood and Hasbro’s Demi Patel and Nicole Tobey.

“These products are a message to all mothers that their dreams, skills and potential matter,” said Louise Webster, Founder of Beyondtheschoolrun.

“I look forward to working with our exceptional teams and partners to build culturally relevant, fan-first franchises that connect with audiences across multiple touchpoints,” said Shelley Macintyre, CEO, Brands & Licensing at BBC Studios.

“Our collaboration with the Natural History Museum creates a journey that goes beyond the screen, connecting fans with the world of the film through storytelling, retail and the kind of hands-on adventure that makes the brand so beloved,” said Ruth Henriquez, Vice President of Products & Experiences, Paramount EMEA.

“The opportunity to, once again, collaborate with Merlin and LEGO allowed us to blend storytelling, interactivity and immersive design to celebrate this beloved LEGO franchise globally,” said Ben Millerman, Project Producer for Katapult.

The book features ‘Elmo’s hallmark insight and comfort’ and is pitched as being ‘perfect for anyone in need of a little reassurance’.

“While there are certainly opportunities for larger licensing initiatives, our goal is to build something deep and meaningful,” said Bart Silberman, Founder of Golden Sombrero Licensing & Consulting.

The apparel and accessories selection nods back to the ‘90s through a trio of co-branded kits.

“As our first ever collaboration, the launch of this range with Swizzels is a really exciting milestone,” said Jessica Page, Brand Manager at Delamere Flavoured Milk.

“I am so excited to bring CAKE PICNIC back to London, and to do it alongside Strawberry Shortcake,” said Elisa Sunga, Founder of CAKE PICNIC.