Talking Brands: From Stranger Things to Fawlty Towers, brands are embracing the theatre… What other IP is ripe for a stage adaptation?

Aardman’s Molly Van Den Brink, Start Licensing’s Ian Downes and Rainbow Productions’ Simon Foulkes discuss brands treading the boards.

Hasbro’s Marianne James on how anniversaries can be creative catalysts for brands

Marianne James – Senior Vice President of Global Licensing at Hasbro – discusses the creative ways partners are celebrating milestones for brands like Peppa Pig, D&D and Transformers this year.

BBC Studios’ Natasha Spence and Merlin’s Jonathan Lewis on bringing Bluey bedrooms to CBeebies Land Hotel

How do you bring Bluey to life as a hotel stay? Natasha Spence, Head of Attractions at BBC Studios, and Jonathan Lewis, Global IP Licensing Director at Merlin Entertainments, talk us through the brand’s captivating bedrooms at CBeebies Land Hotel.

LEGO teams with Nintendo for The Legend of Zelda set

“Our fans have been asking for a LEGO set based on The Legend of Zelda series for a while!” said LEGO Designer Wes Talbott.

“This is just the beginning…”: Hasbro’s John Frazier on PEPPA’s power in the toy aisle

John Frazier – Director of Global Brand Strategy and Marketing for Hasbro’s preschool portfolio – on how PEPPA toys allow kids to take their fandom a step further.

Rose Confectionery’s Amy Watt on bringing brands into sweets, snacks and freeze pops

Amy Watt – Head of Product at Rose Confectionery – talks innovation, benchmarking and how to shake up sleepy categories.

WildBrain CPLG expands US consumer products slate for Carmen Sandiego

“Carmen Sandiego remains an instantly recognisable character who proves to be very popular with licensees,” said Jasen Wright, VP North America at WildBrain CPLG.

CBeebies Rainbow Adventure experience heads to Westfield London

The adventure encompasses immersive rooms from Hey Duggee, Bluey, JoJo & Gran Gran and Mr Tumble and Friends.

The Sill to host Shaun the Sheep exhibition and art trail this summer

“Shaun the Sheep always feels most at home in the great outdoors, so what better place for him to enjoy this summer than the beautiful Northumberland National Park,” said Molly Van Den Brink, Attractions & Live Experiences Manager at Aardman.

“We have over 400 new tracks due for release”: Jenny Roberts on Hasbro’s expansive music plans

Jenny Roberts – Hasbro’s Senior Manager for Music – on hitting the right beats for brands like PEPPA PIG, TRANSFORMERS and more.

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