The live experience promises to bring elements of the two-time Oscar-winning film to life ‘in spectacular ways’.

CMC Editorial Director Greg Childs discusses the evolution of the event and what’s planned this year.

Alice Bowden discusses how ACC Art Books is marking Marilyn Monroe’s 100th birthday.

“This collaboration is a perfect match for Spin Master’s expertise in translating digital-first properties into innovative toys and collectibles,” said Doug Wadleigh, Spin Master’s President, Toys.

The Creative That Counts session – moderated by Brands Untapped’s Billy Langsworthy – will cover topics such as the development and use of style guides, how to foster effective collaboration between creative and commercial teams, and how to push brand boundaries while maintaining strategic alignment.

“This new chapter celebrates a beloved legacy while introducing the joy and irreverent humour of Far, Far Away to new audiences,” said Rafa Macias, Executive Vice President, Global Consumer Products & Games at Universal Products & Experiences.

LA Brands Director Andy Hobbs sheds light on what goes into crafting their immersive murder mystery games.

“The rich heritage of the Bacardi company and its brands promise tremendous licensing potential,” said Bruno Maglione, President at IMG Licensing.

The collection features design elements inspired by Polly Pocket, including a signature bow appliqué pocket detail across select styles.

In addition, Rocio Fernandez has been promoted to the role of Creative Project Manager.