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In addition, Rocio Fernandez has been promoted to the role of Creative Project Manager.
Bulldog Licensing has appointed Lucy Sowamber as Licensing Approvals Co-ordinator.
In her new role she will be supporting product approvals, creative asset management, trade shows and administrative functions.
In addition, Rocio Fernandez has been promoted to the role of Creative Project Manager, where she now leads product development approvals, oversees creative execution and manages cross-functional teams to deliver licensed product launches.
“Bulldog’s excellent reputation and contacts throughout the world of retailing and licensing makes it the perfect place to build a career in an industry in which it is known and respected,” said Lucy Sowamber.
“It is both a delight and a privilege to get my introduction to licensing with such a highly regarded company.”
Rocio Fernandez added: “Bulldog has given me an amazing grounding in licensing and has been a wonderful place to work and learn. This promotion gives me the opportunity to use my experience to make Bulldog an even more prominent force in the licensing industry. I’m looking forward to it immensely.”
Bulldog MD Rob Corney said: “Bulldog’s continuing strength in a highly competitive market has always been down to the skills of its staff – and that means choosing the right people.
“Lucy’s passion for storytelling and visual design, along with her proven creativity, will be major assets to this company; we’re already delighted with her work. Rocio has established herself as a key player not just in Bulldog but in the licensing world where she is well known and highly respected. Her promotion is well deserved.”
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