Writers Susan and Tilly Bridges discuss their approach to storytelling for licensed comics.

“With some truly household-name books and gorgeous, timeless art, it felt like an untapped wealth of opportunity”: In conversation with Paul Black, Brand Partnerships Director at The Bright Agency.

“Our partnership strategy is focused on honouring the brand’s legacy, while expanding high-quality, multi-platform touchpoints that deepen audience engagement,” said Robbie Barsamian, Executive Vice President at Horror, Inc.

“Strawberry Shortcake has always stood for friendship and sweetness, and those values continue to guide how we grow the brand today,” said Erin Morris, VP Global Franchise Strategy & Retail at WildBrain.

The collaboration marks the first-ever partnership between the two brands.

“At its core, Miraculous – Tales of Ladybug and Cat Noir is about confidence, self-expression, and believing in yourself,” said Lisa Foster, Sr. Vice President, Licensing, North America, Global Toy and Publishing at Miraculous Corp.

Ami Paris founder and creative director Alexandre Mattiussi will be the first to launch his collection in early 2027.

“We have thousands of powerful stories to tell, and we needed a clear vision and a bold brand to tell them in ways that resonate with new and broader audiences,” said Matthew Sheldon, CEO at Royal Navy Museums.

“This project is the best of both worlds – a highly revered and classic IP with an established fanbase, but with fresh content coming,” said Max Arguile of Reemsborko.

June 25th sees the start of a global, multi-platform event on the in-universe UNIT website.