Jason Universe details latest partnerships across apparel, toys, costumes and more

Jason Universe, Horror Inc’s home for the Friday the 13th franchise, has detailed a raft of new partnerships ahead of Licensing Expo later this month.

In apparel and accessories, partners include Bioworld, Changes, Loungefly, King Ice and Gutter Garbs supporting Jason Universe, Friday the 13th: The Game and A24’s upcoming Crystal Lake TV series. In addition, Mad Engine will continue their fashion offerings inspired by Jason x Fortnite and Jason x Call of Duty.

Sticking with Fortnite, the game will continue featuring Jason Universe in the Fortnitemares 2026 season this Halloween.

In toys, Jazwares, JAKKS Pacific, Brickcraft, Basic Fun, Premium Collectibles Studio, Well Played Toys and WizKids are on board. Collectibles inspired by Crystal Lake and the broader Jason Universe will be available from NECA, Funko, Mondo, YouTooz, Thrilljoy, Snap, KidRobot, Handmade by Robots, Monogram and Just Play.

Spirit, InSpirit and Rubies are on board for costumes, while Jason Universe housewares, accessories and stationery are on the way from Surreal, Chia, Pin Club and Silver Buffalo.

“For decades, Jason Voorhees has anchored one of horror’s most enduring franchises, consistently engaging loyal fans while attracting new audiences,” said Robbie Barsamian, Executive Vice President at Horror, Inc.

“As we scale Jason Universe through premium content initiatives, including gaming and the ‘Crystal Lake’ series, our partnership strategy is focused on honouring the brand’s legacy, while expanding high-quality, multi-platform touchpoints that deepen audience engagement.”

Represented by Striker Entertainment, attendees at Licensing Expo 2026 can visit Booth #A170 to preview the expanding activities across Friday the 13th: The Game, Crystal Lake and the broader Jason Universe.