Perfetti Van Melle brings Bubblicious into beverages with Candy Can

Perfetti Van Melle has teamed up with Candy Can to bring Bubblicious into beverages.

The Bubblicious sparkling drink range debuts in Canada with Bubblicious Bubble Gum “The Original One,” but additional flavours, including Watermelon, will follow – as will a rollout to Europe and the US in the coming months.

A Fruit·tella drink is also in the works.

“This collaboration is a fantastic way to bring Bubblicious’s nostalgic flavour, along with its brand-new eye-catching look, into an exciting new format,” said Carla Fernández-Moreno, Food and Beverage Licensing Manager at Perfetti van Melle.

“Doing so alongside Candy Can makes perfect sense, as both brands share the spirit of fun, creativity and innovation.”