Perfetti Van Melle

“This collaboration is a fantastic way to bring Bubblicious’s nostalgic flavour, along with its brand-new eye-catching look, into an exciting new format,” said Carla Fernández-Moreno, Food and Beverage Licensing Manager at Perfetti van Melle.

The deal marks Alpenliebe’s first food and beverage licensing project in China.

“The premium, ready‑to‑wear line-up feels fresh and deeply connected to the essence of our brands,” said Anna Amat, Area Licensing Manager at Perfetti Van Melle.

“We have developed these refreshing fruit sodas with a unique kick of creamy taffy that is as fun and flavour-filled as Airheads,” said Raz Inserra, Director of Marketing at Fire Brands.

The new products are “sure to shake up the nutrition game” said Asembl Managing Director Justin Watson.

The range of apparel spans lingerie to casualwear, all infused with ‘Chupa Chups’ nostalgic charm’.

Mar Gili – Design Licensing Manager at Perfetti van Melle – discusses the key to successful creative collaborations between licensors and licensees.

“We adore The Ugly Duck and its personality,” said Vanessa Grande, Perfetti Van Melle Area Licensing Manager.

“This partnership brings refreshing novelty to every sip,” said Carla Fernandez-Moreno, Perfetti Van Melle F&B Licensing Manager.

The range includes a black shirt showcasing the Chupa Chups logo recreated in Swarovski crystals.