Perfetti Van Melle teams with New Era Japan for headwear and apparel

Perfetti Van Melle has partnered with New Era Japan on a collection of headwear and apparel centred around mentos, Chupa Chups and FRISK.

The line ‘blends the candy brands’ packaging‑inspired designs with New Era’s most iconic pieces’ across caps, t‑shirts, tote bags and accessories.

“We are thrilled to partner with New Era for this vibrant and fashion‑forward collaboration,” said Anna Amat, Area Licensing Manager at Perfetti Van Melle.

“The premium, ready‑to‑wear line-up feels fresh and deeply connected to the essence of our brands. We can’t wait for fans to dive in and feel the burst of positive energy behind every piece.”

The collection launches on February 5th in Japan at New Era Stores and the official New Era online store.