Meilun and Perfetti Van Melle launch Alpenliebe ice cream in China

Ice cream firm Meilun has partnered with Perfetti Van Melle to launch Alpenliebe ice cream in China.

The deal marks Alpenliebe’s first food and beverage licensing project in China. The range spans seven products, including ice creams, fruit ice lollies and more.

“We are honoured to partner with Alpenliebe,” said Mr. Cao, Chairman of Meilun.

“By combining Alpenliebe’s iconic candy flavours with our expertise in ice cream production, we aim to create a product series that is highly trusted, visually recognizable, and delightfully innovative, so that consumers can enjoy the familiar taste of Alpenliebe in every bite.”