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“Minecraft continues to grow because it’s a platform for creativity that extends far beyond the game itself,” said Hanna Willis, Head of Global Consumer Products for Minecraft.

“Ongoing growth has positioned Vita Coco as far more than a beverage – it’s a mindset and a lifestyle brand with enormous cultural relevance,” said Global Merchandising Services’ Oli Stanton.

“Putting this popular hedgehog publishing series together with the UK’s leading hedgehog charity is perfect synergy,” said Andrew Levy, Director at Ateliers Verts, the licensing agent for HedgeHugs.

“One of the biggest challenges was turning a real-time game into something turn-based without losing its energy,” said designer David Gordon.

“Securing John Deere as a licensing partner for their first-ever move into men’s personal care is a landmark moment, not just for Every Man Jack, but for the licensing industry as a whole,” said David Born, CEO at Born to License.

Suzy Lee Raia, EVP of Global Consumer Products at BBC Studios, said: “These new sets introduce even more characters, locations and playful moments that families know and love from the show, inviting children and parents to build and play together.”

Alex Gomez, VP, Licensing & Partnerships of SEGA of America, Inc, said: “We feel that this is a building experience that captures both SEGA’s heritage of gaming and the playful creativity of LEGO play.

“Our partnership strategy is focused on honouring the brand’s legacy, while expanding high-quality, multi-platform touchpoints that deepen audience engagement,” said Robbie Barsamian, Executive Vice President at Horror, Inc.

“Strawberry Shortcake has always stood for friendship and sweetness, and those values continue to guide how we grow the brand today,” said Erin Morris, VP Global Franchise Strategy & Retail at WildBrain.

The collaboration marks the first-ever partnership between the two brands.