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Developed by Watermelon Creative, the style guides deliver on-trend themes including 80s retro, manga and space.

“The Minions universe continues to expand in bold, unique and wonderfully unexpected ways, and Moose Toys has captured that spirit with remarkable imagination,” said Rafa Macias, Global Commercial Officer, Consumer Products, Games & Digital at Universal Products & Experiences.

The event takes place on Wednesday, July 8th from 5pm onwards at The Refinery Bankside, close to both London Bridge and Blackfriars stations.

Food Brands Now will work closely with Iceland to identify and grow licensed brand opportunities.

The partnership launches with a collaboration with Inditex, which sees Zara introduce a limited-edition collection of Casa Batlló t-shirts.

“ONE Championship is a global content powerhouse that we are thrilled to partner with to bring licensed products to their ardent fanbase,” said Elaine Chu, Head of APAC at CAA Brand Management.

“Our publishing continues to evolve alongside the audience with each new format bringing something fresh to the Bluey world whether through shared reading, creativity or play,” said Rianna Mezzullo, Publisher, Penguin Random House Children’s Licensing.

“Shrek has always celebrated imagination, friendship and a little bit of mischief, which are values that translate perfectly into LEGO play,” said Raquel Ojeda, Creative Lead from the LEGO Group.

The partnership accompanies the launch campaign of the new electric Škoda Epiq.

“These new partnerships represent exactly the kind of creative, category-expanding innovation we aim to bring to the brand,” said Ari Freedman, founder & President of Surge Brands.