Surge Brands expands Toxic Waste into popcorn, gel cups, cookies and more

Surge Brands has secured a wave of new partners for Candy Dynamics’ Toxic Waste Hazardously Sour Candy.

The new partners include:

• Carries Confections (USA): Toxic Waste Popcorn and Dessert Syrups
• Basic Promotions Inc. (USA, Canada, Caribbean, Mexico): Gel Cups and Gel Pouches
• Charlie’s Naturals (UK & Europe): Toxic Waste Popcorn
• Foliay (USA & Canada): Cookies, Sprinkles, Decorating Kits, and Marshmallows

“We are thrilled with the momentum that continues to build for the Toxic Waste brand around the world,” said Ari Freedman, founder & President of Surge Brands.

“These new partnerships represent exactly the kind of creative, category-expanding innovation we aim to bring to the brand. From popcorn and dessert kits to gel-based treats, each partner brings a unique approach to delivering the signature Toxic Waste experience to fans globally. We look forward to continuing to grow the brand with best-in-class partners across every major market.”

Laura King, President of Candy Dynamics, added: “Since launching our licensing program with Surge Brands, the response from both partners and consumers has been incredible.

“Toxic Waste has evolved far beyond candy into a true lifestyle brand. We are excited to welcome these new partners who will help us continue pushing boundaries with bold, fun, and unexpected products that resonate with our fans worldwide.”