Surge Brands

“Slap Ya Mama is exactly the kind of brand that creates compelling licensing opportunities because it combines authenticity, strong consumer passion and broad retail momentum,” said Ari Freedman, Founder & President at Surge Brands.

“Trader Vic’s is uniquely positioned to capitalise on the continued growth of cocktail culture, home entertaining and escapist lifestyle trends,” said Ari Freedman, Founder & President of Licensing at Surge Brands.

“These new partnerships represent exactly the kind of creative, category-expanding innovation we aim to bring to the brand,” said Ari Freedman, founder & President of Surge Brands.

“We see enormous potential to create meaningful, high-impact collaborations with leading beer, wine and spirits brands globally – and to generate real excitement at retail,” said Ari Freedman, Founder & President of Surge Brands.

“Fart Monsters is exactly the kind of breakout property we look for – bold, highly differentiated, and built around a clear, humour-driven identity that resonates with today’s consumers,” said Ari Freedman, Founder & President of Licensing at Surge Brands.

“We are excited to work with Planet Hollywood to bring this extraordinary brand into fresh new product categories and markets, giving fans the opportunity to own a piece of the star-studded lifestyle,” said Ari Freedman, Vice President of Licensing at Surge Brands.

“We’re excited to bring the same sense of wonder and discovery fans love into fresh product experiences,” said Aaron Muderick, Founder of Crazy Aaron’s.

“Bosco is a rare brand with both deep emotional resonance and tremendous commercial upside,” said Ari Freedman, Vice President of Licensing, Surge Brands.

“We are proud to translate Benihana’s legendary experience into a dynamic range of products that consumers can enjoy every day,” said Ari Freedman, Vice President of Licensing at Surge Brands.

“There’s tremendous, untapped value in legacy IP that has strong heritage importance,” said Reboot Co-Founder Mark Freedman.