Surge Brands brings Boozy Jerky into licensing

Surge Brands has signed a deal to represent Boozy Jerky as its exclusive global licensing agent.

Boozy Jerky is known for its meat snacks with alcohol-inspired flavours, and the company has experience in executing collaborations with leading craft beverage brands.

Surge Brands will focus on expanding Boozy Jerky’s footprint through co-branded product innovations, strategic partnerships with alcohol brands, and new distribution opportunities.

“We created Boozy Jerky to break the mold and bring something completely new to the category,” said Shaun Gray, Chief Boozy Officer at Boozy Jerky.

“Partnering with Surge Brands allows us to accelerate that vision on a global scale. Their expertise in licensing and brand-building will help us unlock powerful collaborations and bring Boozy Jerky to new audiences around the world.”

Ari Freedman, Founder & President of Surge Brands, added: “Boozy Jerky sits at the intersection of two massive and highly engaged consumer categories, snacking and alcohol.

“We see enormous potential to create meaningful, high-impact collaborations with leading beer, wine, and spirits brands globally, and to generate real excitement at retail. This is just the beginning.”