Surge Brands to expand Fart Monsters into apparel, accessories and beyond

Surge Brands has been appointed the exclusive global licensing agent for Scentco’s Fart Monsters brand.

Originally launched as a line of scented plush toys featuring a built-in, self-inflating whoopee cushion, Fart Monsters has quickly gained traction for its blend of ‘humour, collectability and sensory play.’

Surge Brands will develop and manage a worldwide licensing program for Fart Monsters, expanding the brand across categories including apparel, accessories, collectibles, home goods, and novelty items. The Fart Monsters licensing program is anticipated to begin rolling out at retail in 2027.

“Fart Monsters is exactly the kind of breakout property we look for – bold, highly differentiated, and built around a clear, humour-driven identity that resonates with today’s consumers,” said Ari Freedman, Founder & President of Licensing at Surge Brands.

“With its strong character line-up, collectible format, and undeniable shareability, we see tremendous potential to extend the brand into new product categories and global markets.”

Chris Coté, President at Scentco, Inc, added: “Fart Monsters was created to deliver pure, laugh-out-loud fun, and we’ve already seen incredible consumer response to the product line.

“Partnering with Surge Brands allows us to take that energy and expand it into new formats, new categories, and new markets around the world. We’re excited to bring the Fart Monsters universe to life in ways fans haven’t experienced yet.”