Surge Brands to build licensing slate for Slap Ya Mama

Surge Brands has been appointed as the exclusive global licensing agent for Slap Ya Mama, the fast-growing Cajun seasoning and flavour brand.

Initial licensing efforts will focus on opportunities across Food & Beverage, Meat Snacks, Confectionery and Kitchen categories.

“Slap Ya Mama is exactly the kind of brand that creates compelling licensing opportunities because it combines authenticity, strong consumer passion and broad retail momentum,” said Ari Freedman, Founder & President at Surge Brands.

“Consumers today want brands with real stories and emotional connection, and Slap Ya Mama delivers both in a powerful way. We see tremendous opportunities to translate its bold personality and Louisiana roots into new products and experiences that resonate globally.”

Jack Walker, Co-CEO at Slap Ya Mama, added: “Slap Ya Mama has always been about bringing people together around great food, family and authentic Louisiana flavor.

“As we continue to grow the brand, partnering with Surge Brands gives us an exciting opportunity to introduce Slap Ya Mama to consumers in new ways and in new categories around the world while staying true to who we are.”