Surge Brands named worldwide licensing agent for Planet Hollywood

Surge Brands has been appointed a worldwide licensing agent for Planet Hollywood, the hospitality and entertainment brand known for its celebrity-powered restaurants, resorts and collection of Hollywood memorabilia.

Surge Brands will focus on developing a global retail licensing program across multiple categories, including fashion, accessories, collectibles, home décor and experiential products.

“Planet Hollywood is one of the most enduring pop culture brands in the world, with unmatched global recognition and an authentic connection to Hollywood glamour and entertainment,” said Ari Freedman, Vice President of Licensing at Surge Brands.

“We are excited to work with Planet Hollywood to bring this extraordinary brand into fresh new product categories and markets, giving fans the opportunity to own a piece of the star-studded lifestyle.”

Robert Earl, Founder and Chairman of Planet Hollywood, added: “Our goal in partnering with Surge Brands is to translate Planet Hollywood’s legacy into compelling merchandise for fans around the globe.”