Shrek gets the LEGO treatment

LEGO has partnered with Universal Products & Experiences for a new line of Shrek LEGO sets – marking the 25th anniversary of the first film in the franchise.

The Shrek, Donkey & Puss in Boots set features a brick-built Shrek and Donkey, plus a Puss in Boots minifigure, set on a swamp base with the “Beware Ogre!” sign. Other nods to the film include sunflowers, an onion and a blue flower with red thorns.

For younger builders, the LEGO BrickHeadz Shrek set sees kids build collectible figures of Shrek, Donkey and Gingy.

“Shrek has always celebrated imagination, friendship and a little bit of mischief, which are values that translate perfectly into LEGO play,” said Raquel Ojeda, Creative Lead from the LEGO Group.

“We’re ogre the moon to partner with this beloved universe and see how fans build their own fairy-tale adventures. This is just the beginning, so keep your eyes peeled for lots more LEGO Shrek magic!”

Rafa Macias, Global Commercial Officer, Consumer Products, Games & Digital at Universal Products & Experiences, added: “Partnering with the LEGO Group to introduce Shrek in LEGO brick form marks an exciting moment as we celebrate the franchise’s 25th anniversary.

“These sets bring Far Far Away to life with innovative design, fun Easter eggs for fans to discover, and storytelling – honoring the legacy that has made Shrek a cultural icon and inviting fans back to the swamp where it all began.”
The LEGO Shrek sets will be available from June 1st.