LEGO

“We knew exactly what look and feel we wanted for the model,” said Wes Talbott, Senior Design Master in the LEGO Group.

“LEGO Pokémon creatures respond to children’s actions: meaning fans can build, train and interact with their LEGO Pokémon creatures through hands-on, imaginative play that encourages creativity, confidence and storytelling,” said Julia Goldin, Chief Marketing and Product Officer at the LEGO Group.

The collection combines ‘Nike’s elite performance innovation with the LEGO Group’s unmistakable design language’.

Suzy Lee Raia, EVP of Global Consumer Products at BBC Studios, said: “These new sets introduce even more characters, locations and playful moments that families know and love from the show, inviting children and parents to build and play together.”

Alex Gomez, VP, Licensing & Partnerships of SEGA of America, Inc, said: “We feel that this is a building experience that captures both SEGA’s heritage of gaming and the playful creativity of LEGO play.

“Shrek has always celebrated imagination, friendship and a little bit of mischief, which are values that translate perfectly into LEGO play,” said Raquel Ojeda, Creative Lead from the LEGO Group.

The LEGO Ideas Tintin Moon Rocket is inspired by the classic Tintin comic books Destination Moon and Explorers on the Moon.

“They will play an important role in helping us to connect with even more fans around the world,” said LEGO Group CEO, Niels B Christiansen.

“KPop Demon Hunters and LEGO fans will finally get to combine their passions and immerse themselves in the world of KPop Demon Hunters through LEGO building,” said Lena Dixen, SVP, Product Group, Core Businesses at the LEGO Group.

“The LEGO Group and Crocs have come together to celebrate people’s bold and unapologetic creativity,” said Satwik Saraswati, Head of Licensing & Extended Line Design & Partnerships at the LEGO Group.