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Suzy Lee Raia, EVP of Global Consumer Products at BBC Studios, said: “These new sets introduce even more characters, locations and playful moments that families know and love from the show, inviting children and parents to build and play together.”
BBC Studios and the LEGO Group have debuted the latest wave of Bluey sets across LEGO DUPLO, LEGO 4+ and LEGO 5+.
The LEGO Bluey Brick-Built Bluey Family set lets kids build and play with all four members of Bluey’s family – Bluey, Bingo, Mum and Dad – while the LEGO Bluey Grannies set includes a car with a flip‑up roof, a garden scene with a fence and flowers and a sandbox complete with a bucket, spade and sandcastle, plus two minifigures of Bluey and Bingo in their granny costumes.
Elsewhere, LEGO Bluey School set includes Bluey and Rusty minifigures, while the LEGO DUPLO Bluey Pizza Girls set sees kids role‑play running their own pizza delivery service as they take orders, make muddy pizzas and load them into Muffin’s car for delivery.
“Following the incredible response to our first LEGO Bluey sets, we’re thrilled to expand the world even further with four new additions to the LEGO DUPLO and LEGO Bluey portfolio,” said Suzy Lee Raia, EVP of Global Consumer Products at BBC Studios.
“These new sets introduce even more characters, locations and playful moments that families know and love from the show, inviting children and parents to build and play together. Bluey’s universal themes of creativity, connection and everyday family life continue to translate beautifully into LEGO play, and we can’t wait to see how fans bring these new sets to life at home.”
Michaela Edgerley Stovicek, Global Head of Preschool Audience at the LEGO Group, added: “Bluey captures the joy of everyday family moments and that makes it a perfect match for LEGO building and play. With these new LEGO Bluey preschool playsets, we wanted to bring those familiar stories, characters and shared moments of fun to life in ways that inspire creativity, connection and playful storytelling for families and young builders everywhere.”
The new LEGO Bluey sets are available from June 1st.
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