Shrek

“This new chapter celebrates a beloved legacy while introducing the joy and irreverent humour of Far, Far Away to new audiences,” said Rafa Macias, Executive Vice President, Global Consumer Products & Games at Universal Products & Experiences.

“Shrek has always celebrated imagination, friendship and a little bit of mischief, which are values that translate perfectly into LEGO play,” said Raquel Ojeda, Creative Lead from the LEGO Group.

“It’s a classic film that celebrates self-love and was an obvious fit for a Lush collaboration,” said Melody Morton, Creative Concepts Director at Lush.

Located among the hills of the Scottish Highlands, Shrek’s Swamp is described as ‘a stumpy, secluded haven fit for a solitude-seeking ogre’.

Joe Bright on Scruffy Dog’s creative process, dream brands and what’s next…