CAA Brand Management named licensing agent for ONE Championship in Asia

CAA Brand Management has been appointed the official licensing agent for ONE Championship – the world’s largest martial arts organisation – throughout Asia.

CAA Brand Management will work with ONE to develop a licensing program that supports the promotion’s core business and content across MMA, Muay Thai, kickboxing, and submission grappling.

“ONE Championship is a global content powerhouse that we are thrilled to partner with to bring licensed products to their ardent fanbase,” said Elaine Chu, Head of APAC at CAA Brand Management.

“At this pivotal moment of exponential growth for ONE, establishing its licensed consumer products in these key home markets is very exciting.”

Hua Fung Teh, Co-Founder and Group President at ONE Championship, added: “Our passionate fanbase across Asia continues to drive ONE Championship’s massive growth. Partnering with a global leader like CAA Brand Management allows us to deepen our connection with these martial arts fans beyond our live broadcasts.

“We will leverage their incredible expertise to create new, innovative brand experiences that resonate with our multi-generational audience. We are thrilled to take this next step in elevating the ONE brand throughout our key regional markets,” said Hua Fung Teh, Co-Founder and Group President, ONE Championship.