WildBrain CPLG to helm licensing push for Casa Batlló

Casa Batlló – the Antoni Gaudí-designed UNESCO World Heritage site – has appointed WildBrain CPLG to expand its licensing programme globally, excluding China, Hong Kong and Taiwan.

WildBrain CPLG will have an initial emphasis on confectionery, apparel and accessories, home and décor, stationery and paper goods, gift and novelty, and more.

The partnership launches with a collaboration with Inditex, which sees Zara introduce a limited-edition collection of Casa Batlló t-shirts.

“Casa Batlló is not merely an architectural landmark, but a living expression of Gaudí’s creative universe where nature, innovation and craftsmanship intertwine to evoke emotion and transcend time,” said Marina Porte, Head of Licenses & Collaborations at Casa Batlló.

“As an ever-evolving cultural project, it continues to inspire new perspectives and forms of creativity across generations. Our collaboration with WildBrain CPLG allows us to extend this legacy with rigor and sensitivity, translating Gaudí’s vision beyond the building itself. Each licensing initiative is conceived as a coherent extension of his values: the pursuit of organic beauty, a deep respect for craftsmanship, and the ability to foster a profound and universal emotional connection.”

Pau Pascual – SVP Commercial, Europe, the U.K. and the Americas at WildBrain CPLG – added: “Casa Batlló is an extraordinary cultural icon with a uniquely expressive visual language rooted in creativity and imagination.

“We’re excited to be partnering with Casa Batlló to build a strategic global licensing programme that ensures every collaboration reflects the building’s artistic integrity, architectural brilliance, and global cultural significance. The launch with Inditex and Zara is a strong signal of the calibre of partners and opportunities ahead.”