Bluey passes four million UK book sales milestone

Penguin Random House Children’s Licensing and BBC Studios are celebrating a milestone as the Bluey brand passes four million books sold in the UK through Total Consumer Market (TCM).

Ladybird, an imprint of Penguin Random House Children’s UK, has been publishing Bluey since 2021 and last year, Bluey titles appeared in the top 20 preschool chart 78 times. Where’s Bluey? remains the bestselling title overall, selling over 317, 547 copies through TCM.

Upcoming titles include Bluey’s Friends Jigsaw Book, A Magic Finger Painting Book and a range of seasonal releases, like Bluey and Bingo’s Book of Scary Things: A Lift-the-Flap Book, Halloween Trick or Treat Calendar and Let’s Do Christmas Magnet Book.

“With Bluey continuing to be one of the UK’s top performing children’s shows across Disney+, CBeebies and BBC iPlayer, it’s fantastic to see that love for the series extend beyond the screen and into a thriving Bluey book portfolio,” said Jan Paterson, Director of Books and Audio Publishing at BBC Studio.

“Not only that, Bluey’s multi-generational appeal has helped to foster a love of reading between parents and carers with their children, which is so valuable during those early years.”

Rianna Mezzullo, Publisher, Penguin Random House Children’s Licensing, added: “Reaching four million Bluey books sold in the UK is a brilliant milestone and a testament to the genuine connection the Bluey brand has built with families, growing from a breakout success into a lasting favourite. From the very beginning, it’s felt like something truly special.

“Our publishing continues to evolve alongside the audience with each new format bringing something fresh to the Bluey world whether through shared reading, creativity or play. We’re incredibly proud of the breadth of the list we’ve created at Ladybird and the role our Bluey books play in everyday family life. We’re excited to keep delighting fans with many more Bluey adventures. On the road to five million!”