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“We’re excited to invite all kids into a new vision of sport and creative play,” said Cal Dowers, VP, Global Kids at Nike, Inc.

“I can’t wait to see children and their parents and other caregivers enjoying the learning and bonding these toys will inspire,” said Rachel Griffin-Accurso.

“We can’t wait for builders of all ages to put their pedal to the metal and bring Mario Kart races to brick-built reality at home with friends and family,” said Simon Kent, Design Director at the LEGO Group.

“We’re thrilled to offer fans a new way to experience the Squid Game universe,” said Bill Jackson, Head of Creative at Boss Fight – a Netflix Game Studio.

“Achieving such a high placing in this prestigious list reinforces the strength of the Country Diary brand,” said Ian Downes of Start Licensing, who represent Edith Holden – The Country Diary in the UK.

“We’re thrilled to partner with Two Rivers Coffee so we can transform the waffle flavours fans love into the perfect cup of coffee,” said Joe Beauprez, Senior Director of Marketing for Frozen Foods at Kellonova.

New licensees include Every Street Clothing, Slay All Day, Park Agencies, Blackstone, Hybris and Empire Apparel.

“We are thrilled to be offering our fandom not just one, but three exciting new video game experiences inspired by the Monsterverse,” said James Ngo, EVP, Franchise Management at Legendary Entertainment.

“Strawberry Shortcake’s colours and enticing fragrances pair perfectly with Thinking Putty’s textural delights to create enhanced play experiences for children and adults,” said Aaron Muderick, Founder of Crazy Aaron’s.

“UNO is perfect for in-car gaming because it’s highly engaging and brings people together,” said Erika Winterholler, Head of Business Development, Digital Gaming at Mattel.