Born to License brings John Deere into personal care with Every Man Jack

John Deere has entered the world of men’s personal care thanks to a collaboration with Every Man Jack facilitated by Born to License.

The collection includes an antiperspirant deodorant, body wash, and 2-in-1 shampoo and conditioner available in two scents built around John Deere’s heritage – Iron Horizon and Steelwater Springs.

The range launched exclusively at Walmart stores and Walmart.com. Born to License represents Every Man Jack in facilitating licensed brand collaborations.

“We are incredibly proud to have managed this deal for Every Man Jack,” said David Born, CEO at Born to License.

“Securing John Deere as a licensing partner for their first-ever move into men’s personal care is a landmark moment, not just for Every Man Jack, but for the licensing industry as a whole. This is exactly the kind of transformative collaboration we set out to create for our clients.”