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The new company will be called Banijay and its combined roster of brands will include The Traitors, Big Brother, Survivor, Peaky Blinders and more.

The event will feature live gameplay, panels, traders and more.

The Mickey & Friends collection sees iconic characters appear across 31 items.

“They will play an important role in helping us to connect with even more fans around the world,” said LEGO Group CEO, Niels B Christiansen.

The first series features six Straw Hat Crew members, including Luffy, Zoro, Nami, Usopp, Sanji and Chopper.

“Drawing iconic characters is like walking in the footsteps of giants” :Artist Todd Nauck talks creativity, career highlights and Marvel brand extensions.

“Licensing Horizons is designed to bridge global IP with regional execution excellence,” said Amer Bitar, CEO of BBM Licensing.

“We’re offering even more unique ways that new and existing audiences can engage with our sport and experience race events like no other,” said Emily Prazer, Chief Commercial Officer of Formula 1.

“Partnering with Smiley felt like a natural extension of our brand ethos,” said Sherrie Rose, Creative Director at Barefoot Dreams.

“Reef Entertainment identified a need in the market and overdelivered on a thoughtful, authentic game that speaks to the hearts of both longtime fans and new audiences,” said Stephanie Kuperman, COO at Creative Licensing Corporation.