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“Scotland’s wild places have always inspired what we do at Keela,” said Sam Fernando, Sales Director at Keela Outdoors.

Leading the line-up are FIFA World Cup Squishmallows, as well as plush versions of the official FIFA World Cup mascot, the trophy and the match balls.

‘The capsule celebrates the happiness of movement, encouraging explorers to embrace the world with confidence, curiosity and, always, a smile,’ read a statement accompanying the release.

This PIX! comes with the chance to pull one of two characters from the film – Ash Williams or the 1-in-6 chase Deadite.

“This line-up reflects the scale and energy of the series,” said Garima Sharma, VP of Licensing and Partnerships at Skybound.

“We are excited to work with Planet Hollywood to bring this extraordinary brand into fresh new product categories and markets, giving fans the opportunity to own a piece of the star-studded lifestyle,” said Ari Freedman, Vice President of Licensing at Surge Brands.

“We’re excited to be partnering with Spin Master to give kids new ways to create and play with their favourite characters from their favourite books,” said Tori Cook, SVP Franchise Management and Consumer Products at Hidden Pigeon Company.

Proceeds from sales of the smoothie will support The Barbie Dream Gap Project.

“This is a rare opportunity to steward one of the world’s most treasured story-book worlds, and our vision is to honour its heritage while inviting today’s children into Neverland,” said Rachel Denwood, Managing Director of Simon & Schuster Children’s Books.

“Winnie the Pooh has inspired generations with his warmth, imagination and gentle outlook on life,” said Amanda Dhalluin, VP Global Brand Commercialization at Disney Consumer Products.