Spin Master teams with Hidden Pigeon Company to bring The Pigeon, Elephant & Piggle and more into toys

Spin Master is teaming up with Hidden Pigeon Company to bring Mo Willems’ popular characters into toys and digital games.

The partnership kicks off with Piknik, Spin Master’s digital app bundle for kids. Mo Willems’ characters will be featured in Sago Mini World, Sago Mini School and Crayon Club, beginning with Sago Mini World on March 12th.

The line will expands this Fall with a Don’t Let the Pigeon Drive the Bus Wooden Playset and Elephant & Piggie Cube Puzzle from Melissa & Doug, as well as premium GUND plush for characters like The Pigeon, Elephant & Piggie and Knuffle Bunny.

“We’re excited to be partnering with Spin Master to give kids new ways to create and play with their favourite characters from their favourite books,” said Tori Cook, SVP Franchise Management and Consumer Products at Hidden Pigeon Company.

“Melissa & Doug toys and GUND plush have been loved by generations of children. Through this co-branded collection of specialty toys and digital games, we hope kids and families will connect and play together, inspired by Mo’s endearing and hilarious classic characters.”

Marc DeVellis, Spin Master’s President of Digital Games, added: “Mo Willems’ characters have a playful spirit and emotional honesty that align beautifully with the kind of open-ended, curiosity-driven play Sago Mini is known for. Through this collaboration, we’re extending the fun into digital experiences that invite kids to explore, laugh, and let their imaginations run wild.”