Erewhon launches Barbie smoothie

Billy Langsworthy, Brands Untapped

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by Billy Langsworthy
Published 11.03.26

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Erewhon, Barbie

Proceeds from sales of the smoothie will support The Barbie Dream Gap Project.

LA-based luxury supermarket chain Erewhon has partnered with Mattel on a Barbie smoothie.

The $21 Birthday Wish Smoothie, celebrating Barbie’s 67th birthday, is inspired by the taste of vanilla cake batter, layered with Pink Pitaya Coconut Cream and made with ROC A2 Whey – a protein source that’s gentler on the gut.

Proceeds from sales of the smoothie will go to supporting The Barbie Dream Gap Project.

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Barbie Erewhon

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