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“Vera Bradley and Reduce both create functional yet joyful products that resonate with people of all ages,” said Tasha Blackman, Head of Marketing at Vera Bradley.

“This collaboration is a tribute to Motörhead’s legacy and the fans who keep it alive,” said Motorhead’s manager, Todd Singerman.

“These strategic appointments represent an important step in expanding the international licensing footprint for The Gruffalo,” said Aidan Taylor-Gooby, Licensing Director at Magic Light Pictures.

Born Licensing played a central role in bringing the campaign to life, managing the entire licensing process from start to finish.

Players explore Bluey’s family home and locations around Brisbane, snapping photos, decorating scrapbooks and uncovering surprises.

The event takes place on March 31st in Washington, DC.

“This collection is about reconnecting with joy through small, everyday moments,” said Marina Dimentman, Founder & CEO at LONDONTOWN.

“Artificial intelligence is rapidly reshaping how brands create, collaborate, and connect with consumers,” said Maura Regan, President of Licensing International.

“This first glimpse of the ride shows what promises to be an exciting experience for the whole family – from little ones to grandparents – which bring the limitless energy of Bluey to life,” said Howard Ebison, Vice President of Alton Towers Resort.

“This collaboration has been a longtime request from our customers,” said David Abrahamovitch, Founder & CEO of Grind.