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“This collaboration is a tribute to Motörhead’s legacy and the fans who keep it alive,” said Motorhead’s manager, Todd Singerman.
BevNomad has relaunched Road Crew, a beer collaboration created with Motörhead.
The partnership features limited-edition collectible cans released quarterly.
“Motörhead has always stood for authenticity, power, and doing things loud,” said Steve Kwapil, CEO of BevNomad.
“This album art-inspired beer series captures that same spirit, giving fans something they can crack open today and collect for years to come.”
Motorhead’s manager, Todd Singerman, added: “This collaboration is a tribute to Motörhead’s legacy and the fans who keep it alive.
“Lemmy was always fiercely involved in the art behind the band, insisting that it carried the power of the music every step of the way, and being able to see such icons as the War-Pig literally in the hands of the band’s loyal fans is well worth raising a toast to.”
BevNomad will start with Ace of Spades for Release #1 and The World is Yours for Release #2. Both cans launch this month.
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