Global Merchandising brings Ozzy Osbourne and Hobsons Brewery together for Patient Number 9 Golden Ale

Global Merchandising Services, the worldwide licensing agent for Ozzy Osbourne, has partnered with Hobsons Brewery for Patient Number 9 Golden Ale.

Inspired by Ozzy’s Patient Number 9 album, the light golden ale is crafted with a ‘balanced blend of bitterness and sweetness, complemented by subtle citrus and floral notes’. Following the launch in Birmingham next week, Patient Number 9 Golden Ale will be available at retailers across the UK, including Selfridges and Amazon.

“We’re thrilled to partner with the award-winning team at Hobsons Brewery to bring Ozzy’s first official beer to fans,” said Jens Drinkwater, Head of Licensing at Global Merchandising Services.

“This partnership is built on authenticity, with two brands that share deep roots in the West Midlands. Patient Number 9 is just the beginning of what we believe will become a successful long-term collaboration, expanding Ozzy’s licensing program into the beer category with products that resonate with fans around the world.”

Marc Suffolk, Sales Director at Hobsons Brewery, added: “Brewing Ozzy’s first official beer is the kind of project every brewer dreams about.

“We wanted to create something worthy of the Prince of Darkness – approachable, full of character and proudly brewed here in the Midlands. Patient Number 9 is a beer that celebrates both Ozzy’s remarkable legacy and the region that shaped us both.”