Blonde Sheep Licensing eyes Yazoo partners across beauty, gifting, desserts and more

Blonde Sheep Licensing has been appointed as the exclusive licensing agent for FrieslandCampina’s milkshake brand, Yazoo.

Blonde Sheep aims to extend Yazoo beyond the chilled drinks category into areas like dairy, desserts, snacks, health & beauty and gifting.

“Yazoo has always been about bringing a little fun to everyday moments, and we’re excited to see that personality come to life in new categories,” said Jack Elkins, Marketing Manager for Yazoo at FrieslandCampina.

“Blonde Sheep shares our ambition to create products that feel authentic to the brand while delivering genuine commercial opportunities. We’re excited to begin this journey together and can’t wait to see Yazoo appear in new and unexpected places.”

Natasha Dyson, Founder of Blonde Sheep Licensing, added: “Yazoo is an instantly recognisable brand with huge licensing potential. Its playful personality, strong flavour credentials and nostalgic appeal create exciting opportunities across multiple categories.

“We see significant potential to build a creative and commercially impactful licensing programme that introduces Yazoo to consumers in completely new ways while staying authentic to what people already love about the brand.”