Magic Light Pictures welcomes new licensing agents in France, Spain and Portugal for The Gruffalo and Friends

Magic Light Pictures is expanding the international licensing programme for The Gruffalo and Friends portfolio with the appointment of new agents in France, Spain and Portugal.

I Love Brands has been appointed as licensing agent for France, while Caravanserai will represent The Gruffalo and Friends across Spain and Portugal.

A key focus will be building retail activity around the upcoming launch of Gruffalo Granny.

“We are delighted to begin new partnerships with Caravanserai and I Love Brands,” said Aidan Taylor-Gooby, Licensing Director at Magic Light Pictures.

“These strategic appointments represent an important step in expanding the international licensing footprint for The Gruffalo. With a major new book launching later this year, and a successful, long-term UK licensing programme, we see huge opportunities to grow consumer products activity across Europe. Both I Love Brands and Caravanserai bring strong expertise and established industry relationships in their respective markets.”

Aude de la Villarmois, Founder of I Love Brands, added: “The Gruffalo is already a hugely loved and trusted property in France, and we see great potential to further develop the licensing programme across multiple product categories. We’re excited to work with Magic Light Pictures to expand the brand’s reach in the French market.”

Guillem Rey, MD of Caravanserai, said: “The launch of the new Gruffalo book is set to generate significant excitement in the market. We are delighted to represent The Gruffalo in Spain and Portugal and look forward to building strong partnerships that will grow the brand’s presence across licensing, retail and promotions.”