Gruffalo

“These strategic appointments represent an important step in expanding the international licensing footprint for The Gruffalo,” said Aidan Taylor-Gooby, Licensing Director at Magic Light Pictures.

The Gruffalo and Friends: what’s in store and lots, lots more! In conversation with Aidan Taylor-Gooby.

“These developments underscore both the enduring popularity of the brand and the continued strength of our licensing programme,” said Jade Ferguson, UK Licensing Manager at Magic Light Pictures.

“I actually had the basic idea for the story a long time ago but couldn’t think how to develop it,” said author Julia Donaldson.