Aidan Taylor-Gooby

“These strategic appointments represent an important step in expanding the international licensing footprint for The Gruffalo,” said Aidan Taylor-Gooby, Licensing Director at Magic Light Pictures.

“These partnerships mark another important step in Born Licensing’s evolution as a specialist agency for advertising and brand-led collaborations,” said David Born, Founder and CEO of Born Licensing.

The Gruffalo and Friends: what’s in store and lots, lots more! In conversation with Aidan Taylor-Gooby.

“Spring into Summer is an important time for us with lots of family-friendly celebrations and activity,” said Aidan Taylor-Gooby, Licensing Director at Magic Light Pictures.

“FMCG is a really important category for us to develop the Gruffalo brand further,” said Aidan Taylor-Gooby, Licensing Director, Magic Light Pictures.

“We can’t wait to start working with Bandai UK to develop an inspirational toy line that further deepens the connection children have with these wonderful characters,” said Aidan Taylor-Gooby, Head of Licensing at Magic Light Pictures.

The magic brands behind Magic Light Pictures: Aidan Taylor-Gooby discusses the BAFTA-winning business