Born Licensing details raft of new representation agreements

Born Licensing will now represent Larry Harmon Pictures Corporation, Magic Light Pictures, Sanrio and STUDIOCANAL Kids & Family as licensing agents within the advertising and marketing space.

The agency will be responsible for driving brand collaborations and IP integrations across advertising and marketing campaigns.

“These partnerships mark another important step in Born Licensing’s evolution as a specialist agency for advertising and brand-led collaborations,” said David Born, Founder and CEO of Born Licensing.

“The properties we represent are not only globally recognised, but deeply loved – and that emotional connection is exactly what brands are seeking in today’s advertising landscape. We’re seeing unprecedented appetite from agencies to use established IP in smarter, more creative ways, and we’re excited to help our partners unlock that potential at scale.”

“I am very excited about Larry Harmon Pictures’ new collaboration with Born Licensing,” said Marci Carabet, President of Larry Harmon Pictures Corporation. He adds: “Their genuine passion for brand storytelling, along with their exceptional experience in advertising and marketing, makes them an ideal partner as we continue to share our iconic IP with audiences around the world through impactful, contemporary campaigns.”

Aidan Taylor-Gooby, Licensing Director of Magic Light Pictures, said: “2026 promises to be a huge year for The Gruffalo as we look forward to the release of the new book in September. We’re delighted to be working with Born Licensing to help us identify strategic brand partnerships which engage and delight our family audience.”

Silvia Figini, Chief Operating Officer of Sanrio (EMEA, India and Oceania) and Mr. Men (Worldwide), added: “Over the past 14 years, Mr. Men Little Miss has evolved into a truly global lifestyle brand – one that unites families, resonates across generations, and delivers real value for partners worldwide. With Born Licensing’s support, we’re confident its versatility and appeal will continue to attract advertisers, paving the way for exciting collaborations and standout milestones ahead.”

Françoise Guyonnet, CEO of STUDIOCANAL Kids & Family Ltd., said: “Paddington’s universal appeal and message of kindness make him a natural fit for brand storytelling. We’re excited to partner with Born Licensing to help bring the character into creative campaigns that resonate with families and audiences worldwide.”