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“The Play District will give families the opportunity to step into the worlds they already love to create unforgettable memories,” said Matt Proulx, Senior Vice President of Global Experiences, Partnerships and Music at Hasbro.

The kit allows kids to grow plants specially selected to support the UK’s night-time pollinators.

The new show – hosted on the Mattel Adventures YouTube channel – targets a ‘new generation of young fans’.

“Every bench will tell its own story, creating moments of joy and inspiration across Bloomsbury and Camden, all while helping to raise vital funds for a world-leading new Children’s Cancer Centre,” said Jenny Martin, GOSH Charity’s Senior Partnership Development Manager – Brand Licensing.

“After an incredible first year, we’re excited to launch UNO Social Clubs in even more cities around the world,” said Katie Buford, Vice President and Global Head of Mattel Games.

In August, HABA is launching three games inspired by the film: Dice King Arnie & Barney Edition, Hypno Vision and Drop or Stop.

“For years, families around the world have asked for Bluey on the Toniebox,” said Tobias Wann, CEO of tonies.

“We have been genuinely blown away by the response to the production so far and are thrilled to be bringing it to Broadway,” said producers Sonia Friedman and Eliza Lumley.

“Signing with SEGA for Sonic the Hedgehog is a landmark moment for Craft Buddy and an incredibly exciting step into the gaming category in 2026,” said Gary Wadhwani, Co-Founder of Craft Buddy.

“We are amplifying the interaction, the size – and the laughs – with the new Tickle Me Elmo Giggle Max,” said Sunny Lauridsen, Senior Vice President of Brand Strategy and Marketing at Just Play.