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Playing on the ‘watch your six’ saying associated with fighter pilots, the watch dial that sees Felix taking the 6.

“These partnerships mark another important step in Born Licensing’s evolution as a specialist agency for advertising and brand-led collaborations,” said David Born, Founder and CEO of Born Licensing.

“We are delighted that our ever-expanding, diverse global fanbase continues to treasure Pokémon and seek out ways to engage and connect with the brand,” said Mathieu Galante, Senior Director of Licensing EMEA for The Pokémon Company International.

“This punk‑inspired collection is all about expressing your individuality and challenging the status quo with confidence,” said Bobby Kim, Global Creative Director of Disney Consumer Products.

“It is the ultimate shake up to the collagen category,” said Asembl Managing Director Justin Watson.

“Nishita has been critical in helping to accelerate progress against core priorities and position Sesame Workshop for growth,” said Joseph Giraldi, Chief Operating Officer of Sesame Workshop.

“This collection is playful, powerful and built to stand out,” said Hope Henderson, Licensing Manager at WOLFpak.

New additions also include version of Rumi, Mira and Zoe, dressed in their ‘What It Sounds Like’ outfits.

“We’re bringing Scrub Daddy’s bold, cheeky energy to life with a merch line that plays effortlessly in culture,” said Lucy Hilton, Business Development Manager at Teemill.

This limited-edition launch brings back Japanese table tennis legend Ichiro Ogimura’s 1952 design.