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“Star Wars products have a cultural longevity that have made them a consumer staple for nearly 50 years,” said Bobby Kim, Global Creative Director at Disney Consumer Products.

“The launch of our first Home Store in Shanghai is a key step in redefining how our customers interact with the brand in their daily lives,” said Loksze Cheung, MD of Smiley China.

Mischievous Wolf are creating an industry memorial book for his wife and son, bringing together real memories from the people who knew and worked alongside him.

“Just when I thought life couldn’t get more exciting, Ticket to Ride is teaming up with Netflix,” said Alan R. Moon, creator of the game.

“I can’t wait for fans to step into the shoes of John Wick and explore the multi-dimensional world of The High Table,” said Jenefer Brown, President of Global Products & Experiences at Lionsgate.

“It’s truly exciting to see two beloved global brands unite once more to create something extraordinary for fans everywhere,” said Jamie Sohosky, Chief Marketing Officer at Bath & Body Works.

“With decades of global impact reflecting diverse STEAM role models, Barbie has inspired generations of girls to dream big and imagine their limitless possibilities,” said Jared Wolfson, Blue Marble CEO.

“Partnering with Paramount on this iconic property marks a significant moment for Mattel and the brand,” said Roberto Stanichi, EVP and Chief Global Brand Officer at Mattel.

“We’ve partnered with best-in-class brands to bring the romance, style, and fairytale spirit of Season 4 into the real world,” said Magno Herran, VP of Global Brand and Partner Marketing at Netflix.

“Super Mario has been loved by generations, just like Little People,” said Brian Fitzharris, Senior Vice President & General Manager at Fisher-Price.