Bath & Body Works debuts latest Disney Princess collection

“It’s truly exciting to see two beloved global brands unite once more to create something extraordinary for fans everywhere,” said Jamie Sohosky, Chief Marketing Officer at Bath & Body Works.

Bath & Body Works has detailed its latest Disney collaboration – a new line that builds on the success of its previous Disney Princess collection.

The new range features five new fragrances – Life’s a Fairytale, Snow White, Mulan, Rapunzel and Aurora – alongside the return of Belle and Tiana from the first Disney Princess collection.

The 92-product collection launches in stores and online in the US and Canada on February 13th, with the international rollout set for mid‑March. It spans body wash and cream, hand soap and sanitizer, fine fragrance mist, lip gloss, candles and decorative accessories.

“It’s truly exciting to see two beloved global brands unite once more to create something extraordinary for fans everywhere,” said Jamie Sohosky, Chief Marketing Officer at Bath & Body Works.

“At Bath & Body Works, we believe everyone deserves to feel good and this collection invites consumers to step into the spirit of each Disney Princess through fragrance – celebrating her story, her individuality, and the moments of inspiration that bring these worlds to life.”

Liz Shortreed, Senior Vice President of Disney Consumer Products, added: “Disney Princess is a powerful global brand grounded in timeless stories, iconic characters and values that resonate across generations.

“Through our collaboration with Bath & Body Works, we’re bringing those core elements to life, translating the distinct spirit of each Princess into fragrances and designs fans can enjoy every day.”

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